Manager Digital Content

Job Locations US-CA-Culver City
Requisition ID
21-16776
Division
Marketing
Functional Area
esports

Overview

About Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment.  The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, Hulu Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre. MSG Entertainment is also building a new state-of-the-art venue in Las Vegas, MSG Sphere at The Venetian. In addition, the Company features the original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces the Boston Calling Music Festival. The Company’s two regional sports and entertainment networks, MSG Network and MSG+, deliver a wide range of live sports content and other programming. Also under the MSG Entertainment umbrella is Tao Group Hospitality, with entertainment dining and nightlife brands including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale, Hakkasan and Omnia. More information is available at www.msgentertainment.com

 

Role Summary

The Social Media Manager is the hands-on, day-to-day manager of all official CLG social media profiles. The purpose of this role is to own and execute our social content strategy and tell the story of our players and teams while growing our audience and engagement across our channels. This role will maintain consistent updates across all CLG social accounts, and lead fan engagement on those accounts.

The ideal candidate is passionate about social media and will possess a deep understanding of how gamers and esports fans digest and engage with social content, an eye for detail, and stay up-to-date on cultural trends, emerging platforms, and industry best practices. This position reports to the Manager, Digital Content, and will collaborate with the marketing team to develop content for team & player coverage, tentpole events, marketing partnerships, community engagement, and more.

Specific Functions/Activities Summary

  • Take lead on the ideation and execution of engaging social content and campaigns including images, videos, gifs, memes, scene-lifts, stories & short-form content, etc. across all official CLG accounts.
  • Create, manage, and execute the social content calendar in collaboration with the marketing, partnerships, video, and player ops teams.
  • Accurately and professionally represent the tone and voice of CLG and partner brands through social media communication and engagement.
  • Live remote and in-person coverage of CLG events including matches, tournaments, community initiatives, and other team events with the goal to produce compelling content that captures fans’ attention.
  • Stay up-to-date on best-in-class content, competitor activities, internet trends, new uses of social platforms, and innovative ideas to provide actionable recommendations for senior leadership and/or clients.
  • Manage, update, and deliver analytics and insights to inform on community and ecosystem sentiment, and fan feedback; optimize and implement feedback to foster engagement.
  • Liaise with internal and external stakeholders including players, streamers, and content creators to provide social content guidance and best practices ad communications updates in the content they’re involved with.
  • Set monthly and yearly social media goals and track social performance/engagement metrics to make recommendations for improvement in audience growth and brand development.
  • Honor our commitment to maintaining a diverse and inclusive environment embracing different voices, experiences, and perspectives.

Qualifications

  • 3-5 years experience working in the esports industry in a similar role.
  • Demonstrated ability to produce content that resonates across social platforms.
  • Deep understanding of major social platforms (Instagram, Twitter, TikTok, Facebook, YouTube, etc.), and an ability to use each effectively.
  • Established history of embracing and unlocking new social platforms.
  • Demonstrated knowledge of social media management and reporting tools and platforms
  • Prior experience developing social media strategies, including paid campaigns.
  • Excellent interpersonal, communication, and presentation skills with proven experience writing, editing, and crafting content for social media.
  • Knowledgeable about esports, gaming, entertainment, popular culture, cross-platform storytelling, and the CLG brand.
  • Working knowledge of Microsoft Word, Excel, and Powerpoint.
  • Working knowledge of Photoshop and Adobe Premiere.
  • Photography, design, or video editing experience is a plus.
  • Ability to think creatively outside the box.

The Company requires that all individuals, subject to certain limited exceptions, be fully vaccinated against COVID-19.  The Company will consider requests for reasonable accommodations regarding this requirement.

Education

Candidates who have completed 60 credits of college-level coursework (representing 2 years), or have shown similar self-development through certifications, trade school coursework, etc. are preferred.

Educational requirements may differ from job to job based on the role.

EEO Statement

At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Join Our Talent Community

No time to apply? Take a minute to drop us your information and become part of our talent community!